A STUDY ON SALES PROFESSIONALS AND GAME THEORY
Outfield is a mobile CRM that specializes in supporting teams who have business objectives that include driving revenue growth through outside sales and field marketing. During the 4th quarter of 2020, it was presented with an interesting opportunity to prove out a new business concept in partnership with Closer’s Coffee Inc, a sales enablement and media company that’s focuses on solutions meant to drive performance among sales reps. The idea was that synergies between the two companies could solve a major challenge that one of Outfield’s clients faced.
