It has, without question, been the best month for Tiger Woods in recent history. Not only did he play his third tournament in four weeks, but he also played well. Starting with the Honda Invitational, he finished 12th. This was his best showing on the tour since he tied for 10th at Greensboro in August 2015- before his back miseries kicked in and cost him the next two years.
Then again, let’s not forget the Valspar Championship where Woods finished just one shot behind Paul Casey and was agonizingly short of winning for the first time in four years, seven months and ten days.
Now finishing -10 at the Arnold Palmer Invitational, Tiger Woods shot a 3-under 69 in the final round which could have (and probably should have) been even better. Woods played the first 15 holes at 5 under with six birdies and had the round of the day going. He inched within one stroke of the co-leaders, McIlroy and Henrik Stenson, but hit his tee shot out of bounds on hole No. 16 to end a last-ditch effort at his 9th victory of the event.
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All it took was just one bad swing! Just one! With margins this razor thin, there is absolutely no room for error. Despite the driver woes, Tiger was just one swing — a double-crossed tee ball out of bounds on No. 16 — from having a chance to win this tournament. He desperately needed a birdie or better on Sunday to solidify something special and put pressure on the other major winners behind him. He didn’t get it. He didn’t even come close. It might not have mattered anyway.
Tiger keeps progressing after every week of play just like you! There is no difference between a PGA legend of the game and a struggling salesperson. You need the same level of confidence going into a sales call to achieve success. That level of confidence is going to determine the level of success during the call and your level of success overall.
What gives anyone the right to think they’re going to be successful if they don’t believe they have the means to achieve greatness? We all face the same challenge at times: there is difficulty in finding true confidence in your sales ability. I face it, you face it, and 14-time Major champion Tiger Woods faces it.
Sales confidence is not something you can take for granted. It remains your own responsibility to ensure that you have acquired the skillset and knowledge to guide any customer through the purchase process. Add value, become a trusted advisor, and customers will continue to rely on.
Woods is known for saying that he shows up for every tournament expecting to win, although time and his back has tempered his expectations. He concedes that he has a competitive spirit that keeps his adrenaline running. This passion provides his fans the utmost confidence that he will once again rise to the top of the leader board – Just like you.
