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sales process

Insights

Why a Sales Script is a Compass, Not a Map

Edward Ndegwa May 15, 2019

There was once a person who wanted to experience indoor skydiving in Dubai. Before going in, the gatekeeper asked them a question to ensure their safety, “Are you pregnant?” Funny enough, the person going in was a man. Now, this is an extreme case of following a script without considering who was standing right in […]

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