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Posts By Edward Ndegwa

Insights

Are You a Visionary Sales Leader?

Edward Ndegwa September 10, 2019

Photo by Riccardo Annandale on Unsplash In a world where the majority of people have become salespeople, it takes more than a title to be a sales leader, especially a visionary one. And no, multiple years of experience selling does not cut it. Neither does marshalling the operations of a sales team. Visionary sales leaders […]

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Insights

Frame Your Product as a Painkiller Not a Vitamin

Edward Ndegwa August 13, 2019

Pain is a powerful motivator. It drives people to do anything in their power to stop it. Now. It’s very good to understand this while framing your product for sale because in some cases you need your potential customer to view it as a painkiller rather than a vitamin. It comes as no surprise that […]

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Insights

How to Maximize Your Sales Landing Pages

Edward Ndegwa July 11, 2019

In Lewis Carroll’s book Alice’s Adventures in Wonderland, Alice asks the Cheshire Cat which way she should go. He tells her it depends on where she’s going. “I don’t much care where,” Alice said. “Then it doesn’t matter which way you go,” said the Cat. Sometimes you find that people set up websites for their […]

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Insights

Why You Shouldn’t Lose Sight of Lead Generation

Edward Ndegwa May 23, 2019

Being at the helm of your own company has many challenges. One of the main ones is balancing client acquisition with work execution. With only twenty-four hours available to you every day, it’s always tempting to lean towards the task you find easier or more enjoyable. For me, that’s usually work execution. Which means that […]

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Insights

Why a Sales Script is a Compass, Not a Map

Edward Ndegwa May 15, 2019

There was once a person who wanted to experience indoor skydiving in Dubai. Before going in, the gatekeeper asked them a question to ensure their safety, “Are you pregnant?” Funny enough, the person going in was a man. Now, this is an extreme case of following a script without considering who was standing right in […]

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Insights

If You’re Not Qualifying Leads, Read This

Edward Ndegwa March 27, 2019

Have you ever followed up on a lead for 8 months without closing a deal then realized not only that your lead would not give you business but also that they could not? As a salesperson, you want to maximize the number of leads you convert to prospects by using minimum resources. Many salespeople approach […]

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Insights

How to Create a Successful Sales Team In 5 Simple Steps

Edward Ndegwa February 18, 2019

Teamwork. It’s a crucial necessity in today’s workplace. Many leaders subscribe to the idea that hiring only A-players will take their companies to the next level. However, there is an inherent assumption being made: A-players will result in A-playing teams. In a talk given by Margaret Hefferman[1], she tells the story of a man who […]

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Insights

Harness Your Energy This 2019 To Become a More Successful Salesperson

Edward Ndegwa January 16, 2019

With regards to selling, it’s very easy to instigate the nature vs. nurture debate. Are salespeople made or born? While we do believe that anybody can build their sales skills through practice, some inherent personality traits can make you a more successful salesperson than others. Take for example, where you lie on the introversion-extroversion spectrum. […]

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Insights

A Creative Selling Process Is How You Can Stand Out in 2019

Edward Ndegwa December 20, 2018

Creativity is a very important skill to hone during your sales career. Not only will you need to capture the attention of your prospective clients, but also their hearts as that would help them act on your proposal. Simply said, creative thinking is the ability to think in new and original ways. For prospecting clients, […]

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Mind Matters

There Is Only One Thing Keeping You From Hitting Sales Targets

Edward Ndegwa November 29, 2018

Your mind. To be a successful salesperson you’re going to need to get comfortable with the number of rejections you’re going to face during your journey in order to continue hitting sales targets. This requires a complete upgrade of your mental software. Adopt A Growth Mindset Because of our educational systems and cultural narratives, many […]

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